A strategy tied to the roadmap
A full content strategy driven by your analytics, upcoming product features, and, most importantly, the problems your customers most need solved.
Docs as code == more sales.
Outdated content destroys trust, costing you up to 30% of your annual sales. I run technical content programs for B2B developer tools, APIs, and AI products, and build the tooling that automates them: strategy, docs, writing, reporting, and the standing maintenance that keeps it up to date as both your product and your marketing strategy shift.
Technical content decays. Quickly.
Every company I talk to has the same shape of problem. The docs were written for launch. The quickstart worked on the machine of the person who wrote it. The blog post that ranks best pitches a positioning the company moved off last spring. None of it is anyone's job to revisit, because writing new content shows up on a roadmap and maintaining old content doesn't. So the corpus grows, the accuracy falls, and the first person to notice is a potential customer whose curl command returns a field your reference doesn't mention.
Enterprise Strategy Group estimates that 75% of all organizations change their APIs and product weekly. That spells dozens, if not hundreds, of changes a quarter. The problem is only getting worse as AI rapidly accelerates the pace of change.
One quarter on a fast product
ExampleWhat the product shipped
Releases1-5/week
API changes10-100+
Feature changes13
What the content caught up to
Pricing pageUpdated
Reference docsPartly
Quickstart4 months old
Top blog postLast year's messaging
Lost sales due to stale content
20-30% of annual revenue
Outdated content - technical errors, old marketing messaging - give customers the wrong idea about your product. That leads to lost sales.
Why me?
Fortunately, this is a solvable problem - and one I've solved many times before. I've been in software for more than 25 years, including as a software engineering manager at Microsoft and Amazon Web Services. I've also written technical content the entire time, from three-day training courses to entire docs libraries. I use this diverse skillset, not just to write technical content, but to create technical content pipelines: end-to-end automated workflows that check, publish, and maintain technical content, always with humans in the loop.
The whole content function, not a stack of deliverables.
I don't sell posts by the unit. Instead, I sell my expertise as a package: a fractional head of technical content who can manage your docs and technical marketing content end-to-end, along with the tooling required to monitor and support it.
Docs that work
Too often, companies write docs disconnected from users' needs. I've spent decades learning what customers look for and creating problem/solution-oriented content to address it. I'll create references, guides, and quickstarts that show how potential customers can use what you built to address the challenges they face in their day-to-day work.
Marketing content engineers won't wince at
Technical blog posts, launch content, migration guides, and explainers written by a technical person for technical people.
Docs as code, in no time flat
Maintenance never gets staffed because doing it by hand doesn't scale. The solution: treating docs as code. Leveraging AI, I can quickly set you up with a complete, end-to-end publication pipeline: GitHub-driven CI/CD publication, staging/prod environments, drift detection, publication pipelines, and reporting that just runs. I wrote publication automation tooling at AWS and I've built a lot more of it since.
A weekly read on performance
A short report on what the content did: what got found, what converted, what stalled, and a plan to address it.
Maintenance as a standing job
The one thing almost every company neglects. Every release gets a pass against the existing corpus. Changed method signatures, outdated features, stale screenshots, and abandoned positioning get caught on a schedule instead of by a customer.
Four steps to creating your customized content cadence.
- 1
Audit
I inventory what you have, run your own quickstart on a clean machine, and hand you a list of what is accurate, what ranks, what's silently wrong, and what is missing.
- 2
Plan
A content plan mapped to your roadmap and your funnel, with the repairs prioritized against the new work rather than pushed behind it.
- 3
Write and repair
New content ships on our agreed-upon release schedule. Existing content gets fixed along the way to ensure your best-performing pieces are both technically accurate and reflect your current marketing message.
- 4
Report
A weekly read on how your content fared. I'll talk through it with you and we'll adjust it together. You'll always know what's changing and why.
Start with an audit.
Not ready for a retainer? A fixed-price content audit, on its own, with no commitment after it. You get an inventory of what you have, a drift report measuring how far your content deviates from reality, a read on what's performing, and a prioritized plan to fix it all. If you like how I work, we can move forward from there.
Ask about the auditPut a technical expert in charge of your content today.
Book a callTell me about your product.
What do you ship? Where do you need help? Send me a message and let's get the conversation rolling.