Own the customer. Keep the commission.
I build content-driven websites that book your high-value custom tours direct - the big trips that never fit an OTA listing. I offer a full turnkey setup that includes lead generation & management tools, a Meta ads campaign, pagespeed optimization, and integration with Stripe, PayPal, and your OTAs. It's the same system I've run for my own business.
Illustrative, at a 25% OTA commission. On a high-value custom tour, that cut is over $800 a booking. Real OTA rates run 15% to 30%, on every sale.
The bookings you most want to own are the hardest to take direct.
GetYourGuide, Viator, and Booking.com take 15 to 30 percent of every sale, and they keep the thing worth more than the commission: the customer, the email, the review, the next trip. Worse, your most profitable trips, the multi-day custom tours, are exactly the ones an OTA serves worst. So the bookings with the most margin to protect are the ones you have the least infrastructure to capture.
A booking engine you actually own.
Not a brochure site. A system that gets found, captures interest, and turns it into direct bookings, wired end to end so you can see it working.
A site that converts
Fast, custom-built, and search-friendly. I use plugins only when necessary to boost performance or provide advanced capabilities; everything else, including site templates, are custom-coded.
Your own easy-to-use content and leads management engine
I build everything off of WordPress so you can easily make simple changes and create new content yourself, without paying a developer.
Big tours, booked direct
Your high-value custom trips, the ones OTAs handle worst, booked straight on your site through Stripe or PayPal. Plus the OTA products you already sell, integrated (Bokun, FareHarbor, Rezdy), so those bookings and add-ons cost you less too.
Leads that don't leak
Email capture and automated follow-up, so an interested traveler never slips away in the gap between the first click and the booking.
A Meta ads funnel
Campaigns that send travelers straight to your site instead of an OTA listing, set up and tracked so every booking traces back to its source.
Proof it's working
Analytics that put direct bookings right next to OTA bookings, so you can watch the commission come home month over month.
I'll run it for you
I host the WordPress site, pay for all required plugins and hosting, and provide ongoing maintenance. I'll even manage content production for your blog.
Yours to run
You bought it - you keep it. I'll hand the site off anytime you ask. Add tours, prices, and articles yourself, without paying a developer every time a detail changes. You own it all, from soup to nuts.
This isn't theory. It's how I run my own business.
I'm Jay Andrew Allen, publisher of Unseen Japan and a former software engineering manager at Microsoft and Amazon Web Services. I built and run Unseen Japan's entire content-to-customer system myself: a newsletter, a paid membership, and a custom-itinerary tours arm, all on the same stack I build for clients.
That combination is rare. The engineering depth to build the machinery, and the travel-industry experience to know what actually converts. I have the toolset to run the technical marketing side of your business and cut out the middlemen, so more of every booking stays with you.
- →Custom WordPress, hand-built templates, no page-builder bloat
- →Email capture and automated nurture that runs itself
- →A live tours funnel: inquiry to itinerary to booking
- →Meta ads feeding it, tracked down to the conversion
Three steps, then it runs.
Design
We discuss and map out exactly what you need in detail.
Build
Within one-two weeks, your site and booking funnel go live, matched to how your business actually runs and what you actually sell.
Launch
We switch on the ads funnel and start sending direct traffic, then watch closely to see what converts and what to sharpen.
Grow
Ongoing optimization and a plain monthly report on the bookings you took direct and the commission you kept.
Not ready for a full build? Start with a fix.
If you've already got a site that loads slowly, buries the booking button, or lets leads slip away, you don't need a rebuild. I'll find what's costing you bookings, page speed, a clunky booking flow, broken tracking, and fix just that.
Get your bookings off the OTA treadmill.
Tell me about your business.
A few details is enough to start. I will come back to you personally, not a form-bot, usually within a day.