Own the customer. Keep the commission.
I build content-driven websites that turn travelers into direct bookings, so more of every sale stays with you instead of the OTAs. It is the same system I built and run for my own media business.
Illustrative. Real OTA commissions run 15% to 30%, charged on every sale, for as long as you use them.
Every OTA booking costs you twice.
GetYourGuide, Viator, and Booking.com take 15 to 30 percent of the sale. Then they keep the thing worth more than the commission: the customer. The email, the review, the next trip, the referral. You are pouring money and effort into building an audience that belongs to someone else, and when they change the algorithm or raise their cut, there is nothing you can do about it.
A booking engine you actually own.
Not a brochure site. A system that gets found, captures interest, and turns it into direct bookings, wired end to end so you can see it working.
A site that converts
Fast, custom-built, and search-friendly, with none of the plugin bloat that slows template sites to a crawl and buries them in Google.
→Direct booking, built in
Take payment through Stripe or PayPal, or connect the reservation system you already run: Bokun, FareHarbor, Rezdy. Your inventory, your checkout.
→Leads that don't leak
Email capture and automated follow-up, so an interested traveler never slips away in the gap between the first click and the booking.
→A Meta ads funnel
Campaigns that send travelers straight to your site instead of an OTA listing, set up and tracked so every booking traces back to its source.
→Proof it's working
Analytics that put direct bookings right next to OTA bookings, so you can watch the commission come home month over month.
→Yours to run
Add tours, prices, and articles yourself, without paying a developer every time a detail changes. You own the site, not a lease on it.
→This isn't theory. It's how I run my own business.
I'm Jay Andrew Allen, publisher of Unseen Japan and a former software engineering manager at Microsoft and Amazon Web Services. I built and run Unseen Japan's entire content-to-customer system myself: a newsletter, a paid membership, and a custom-itinerary tours arm, all on the same stack I build for clients.
That combination is rare. The engineering depth to build the machinery, and the travel-industry experience to know what actually converts. I have the toolset to run the technical marketing side of your business and cut out the middlemen, so more of every booking stays with you.
- →Custom WordPress, hand-built templates, no page-builder bloat
- →Email capture and automated nurture that runs itself
- →A live tours funnel: inquiry to itinerary to booking
- →Meta ads feeding it, tracked down to the conversion
Three steps, then it runs.
Build
In a few weeks, your site and booking funnel go live, matched to how your business actually runs and what you actually sell.
Launch
We switch on the ads funnel and start sending direct traffic, then watch closely to see what converts and what to sharpen.
Grow
Ongoing optimization and a plain monthly report on the bookings you took direct and the commission you kept.
Get your bookings off the OTA treadmill.
Tell me about your business.
A few details is enough to start. I will come back to you personally, not a form-bot, usually within a day.