It’s the crappiest feeling in the world. You’ve spent months creating awesome content in WordPress. You’ve worked hard to guest post, generate backlinks, and generally make yourself known.
But still, no one is finding your content.
The problem isn’t that your content is bad, of course. It’s that you’re competing for the same keywords everyone else is. In this post, I tell you how to quit that habit – and why a tool like KWFinder should become an essential part of your content strategy.
The Importance of Long-Tail Keywords
What’s the subject of your Web site? Maybe you talk about fashion, or – ahem – WordPress.
The problem is that a lot of other people talk about those subjects, too. And they’ve been doing it for longer than you have – which means they have a lot more organic search juice than you do.
The bad news is that, in all likelihood, you and I will never be able to go one-on-one with these keyword heavyweights. They’re simply in a different weight class than us.
The good news is there are plenty of other lower-volume keywords you can target. These are your long-tail keywords.
Long-tail keywords tend to be lower in search volume. That means you’ll get less traffic for a single article targeting a keyword that lands on the front page of a Google Search. But they’re already easier to rank for.
Your strategy, then, should be targeting a large spectrum of long-tail keywords related to your topic. But how do you find those keywords?
This is where KWFinder comes in.
How KWFinder Works
KWFinder (KeyWord Finder) lets you see how many searches are performed for a given set of keywords in organic search every month. More than that, it shows you related keywords – and even tells you how easy or hard it might be to rank for them. It is, in other words, an invaluable tool for figuring out which keywords you should be writing content against!
Let’s run an example. Say that I’m writing about fashion. So I go to KWFinder and type in “fashion”.
As you can see, fashion is a popular topic! On average, over 735,000 searches are performed a month for this hot keyword.
But see that number in the right hand column? That’s the KD, or Keyword Difficulty. KWFinder uses a proprietary algorithm to tell how hard it may be to rank for a keyword. In this case, fashion is considered a Hard keyword to rank for with a score of 63. (KWFinder actually has three different levels of “hard”: “Hard”, “Very Hard”, and “Don’t Do It”!)
Look For The Easy Keywords
But all is not lost, Spider-Friends. That KWFinder search also shows us all related keywords to “fashion”. And scrolling down the list, we find this:
The keyword “fashion websites” doesn’t do nearly as much traffic as “fashion”. In fact, it does 1% of the traffic that “fashion” does. But look at that Keyword Difficulty score – it’s a 26! KWFinder has given that keyword a score of “Still Easy”. That means you have a real shot of working your way onto the front page of Google for that search term.
Not all keywords will be this easy, of course. But you can still find a plethora of “Easy” or “Possible” keywords for pretty much any subject under the sun.
So no – you may not be able to rank on the first page of Google for “fashion” ever in this lifetime, young Padawan. But if you can rank for 100 keywords like “fashion websites”, you can get the same results in terms of organic search traffic.
Finding Your Long-Tail Keywords
What are the long-tail keywords for your site? Let’s find out! Use KWFinder below to discover your long-tail keywords now.
I use KWFinder and the rest of the Mangools suite for my own content creation and for copywriting work I do for my clients. Mangools provides other tools such as LinkMiner, a backlink analyzer that you can use to find which sites link to your closest competitors, and SiteProfiler, which provides Domain Authority and other ranking information.
Wanna know what’s great about all of this? All of these tools are available for the same flat fee. You can use all of them for as low as $29/month. Compared to other sites like AHrefs that start at $99/month, that’s an amazing deal.